TECH SAAS
Reviving a Legacy Brand — Bringing a 30-Year Company Back Into Focus
The Challenge
After more than three decades in business, this SaaS company had strong roots — but their marketing had fallen behind.
They were struggling to generate leads, their creative felt outdated, and their message no longer reflected the quality or innovation of their platform. The market had evolved, but their marketing hadn’t.
For years, they had worked with the same partners and invested heavily in tactics that produced little returns: trade publications, unoptimized ad campaigns, and an outdated website that no longer reflected their value. Their brand was fading in a market that had moved on.
Our Approach
Cultiveight was brought in to rebuild from the inside out — reconnecting strategy, structure, and story into a cohesive marketing ecosystem built for growth.
We redefined their positioning, overhauled their creative and communications, and built operational systems that could finally sustain their marketing efforts long term.
Strategic Repositioning
Clarified and reframed their differentiator in a crowded SaaS market, crafting a brand narrative that emphasized trust, innovation, and measurable value.
Digital Transormation
Directed a full website rebuild that unified brand storytelling, functionality, and design — creating a digital experience built to engage, inform, and convert.
Marketing Infrastructure
Implemented a new CRM, lead nurture flows, and automation systems that streamlined communications, improved tracking, and supported consistent outreach.
Creative Revitalization
Transformed every customer touchpoint — from visual identity to brand language — into something modern, confident, and conversion-focused.
Targeted Engagement
Developed a precision-based email strategy that reactivated dormant customers, strengthened client retention, and consistently drove measurable engagement.
Augmented
Marketing Mix
Launched a targeted email program that strengthened client retention, reactivated lapsed customers, and delivered reliable engagement month over month.
The Transformation
The shift was immediate and measurable.
Within months, performance began to climb — and by the first full campaign cycle, results exceeded expectations across every channel:
500% increase in email engagement | 67% increase in ad engagement | 53% increase in open rates | 33% increase in click-to-open rates
More importantly, the business regained its presence in the market. What had become outdated now felt sharp, relevant, and competitive again.
With a clear strategy, unified messaging, and consistent creative, the company operates with confidence — supported by systems and brand assets built to scale.
“I just wanted to say how much we enjoy working with someone so motivated, intelligent and committed. Your contributions have improved our image and positioning in our industry. With the website, you were the one keeping [vendor] on the right path. The final product is a testament to your efforts. Thank you - I feel like you are in the trenches working side-by-side with our team. You make a difference.”
Vice President
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Created High-Performing Continuous Ad Campaigns
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Revitalized Sales & Marketing Materials
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Implemented Engagement-Driven Email Marketing Initiatives
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Designed Nurture Flows for Sales Team
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Augmented Digital Marketing Mix
The Ongoing Impact
A complete brand and marketing transformation led by Cultiveight.
Repositioned identity that reestablished market authority and trust.
Modern creative and strategy that drives consistent engagement.
Measurable performance growth across every marketing channel.
Renewed momentum and a foundation for long-term scalability.
Cultiveight continues to lead and execute marketing as an integrated function of the business, not an external service provider on the sidelines.
Let’s Work Together
hello@cultiveightcommunications.com