About Us

We exist to bring intention back to marketing and redefine how it works.

Marketing shouldn’t feel scattered, reactive, or disconnected from the business it’s meant to serve. Cultiveight was built to change that. We help businesses approach marketing with clarity and purpose so every effort works together, and every system supports sustainable visibility.

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We’re redefining marketing
by changing what it’s built on.

Most marketing is designed to react — chasing trends, comparing competition, and folding under pressure.

We design it to endure.

Our Values

We believe in building marketing that honors what’s been built, sustains what’s growing, and creates what’s next.

  • Preserve What’s Proven

    We respect the history, equity, and experience that got you here. Great marketing doesn’t erase what works — it refines it, reconnecting it to where your brand is going next.

  • Build for Longevity

    Short-term wins mean little if the system underneath can’t hold them. We create strategies and structures designed to evolve with your business — not expire with the next trend.

  • Clarity Before Complexity

    When marketing feels noisy, we return to the truth of what matters. Clear direction creates confident decisions, stronger performance, and communication that lands.

  • Reach with Relevance

    Visibility isn’t about being everywhere. It’s about being in the right places for the right reasons. We focus on aligning your brand, market, and audience so every effort carries weight.

  • Progress with Purpose

    Every action should move you forward intentionally. We help teams build momentum that compounds, with marketing that supports growth instead of straining it.

How We Work

Our process is simple by design, built to create alignment, uncover opportunities, and build momentum that lasts.

  • We start by understanding the ecosystem — where effort is being lost, what’s working, and what’s holding your marketing back.

  • Next, we connect the strategy, systems, and story behind your marketing to create a foundation that supports visibility and growth.

  • With alignment in place, we build the tools, rhythm, and campaigns that move your marketing forward with purpose.

  • Finally, we set up the systems, structure, and support that make progress consistent — so visibility doesn’t fade, it compounds.

Why Cultiveight

Marketing doesn’t happen in a vacuum, and neither do we.

We work as an extension of your team, not a vendor on the sidelines. Our approach is flexible by design, built to adapt to your day-to-day needs, shifting priorities, and emerging opportunities.

Instead of rigid scopes or static deliverables, we create partnerships that evolve with you. Some weeks that means refining strategy. Other weeks, it’s helping your team execute, optimize, or pivot in real time.

Sustainable visibility isn’t built through a checklist. It’s built through connection, responsiveness, and the ability to keep your marketing moving as your business grows.

A woman with blonde hair sitting at a desk in a high-rise office, talking on a cellphone while writing in a notebook, with a closed laptop nearby. The office has large windows revealing a cityscape at night illuminated by building lights.
A woman sitting on an outdoor sofa with a laptop, on a rooftop with city skyline view in evening.

VP, Tech SaaS

“The final product is a testament to your efforts. Thank you - I feel like you are in the trenches working side-by-side with our team.  You make a difference.”

Owner, Media

“I said to my wife, “Give me 15 Caroline’s, we’d have the best agency around.’ I love your approach and your ability to distill/cut through the B.S.”

Ways to Work With Us

Visibility & Marketing Systems Reset

A focused engagement for established businesses ready to realign their marketing, refresh their message, and strengthen the foundation for sustainable visibility.

Integrated Marketing Team

A fractional partnership that provides ongoing strategy, leadership, and execution—functioning as a seamless extension of your internal team.

Marketing Mastery Membership

A guided space for founders and teams to access strategic support, resources, and community that keep their marketing aligned and in motion.

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The Edge Effect: A Marketing Podcast

Marketing Insights From Experts, Brands, and Business Leaders

In a world dominated by technology, content, and limited attention, it’s an ever-evolving challenge for businesses to cut through the noise and forge their own way forward in their marketing. The Edge Effect is dedicated to helping you tap into the transformative power of storytelling and embrace the human aspect of your brand in your marketing efforts.

Cover image of a podcast titled 'The Edge Effect' hosted by Caroline Crawford. The image features a smiling woman with blonde hair wearing a black leather jacket, standing against a brick wall background.
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