Marketing Case Study: Maximizing a Pivot

 Client Challenge:

• Client was going through a growth stage within their brokerage but felt unclear about which direction to move in
• Client had recently invested heavily in branding resources from creative agency but they had no idea what to do with it 
• Client operated as a committee (no single decision maker) with varying levels of goals and priorities

How Challenge Became a Business Problem:

• Client had no clear goals during this growth stage
• Client made a significant investment with no plan on how to stretch their ROI - they would’ve done the same thing just with new colors
• Client wasn’t showcasing their value and caliber, and believed the new brand would do so, however, visual representation can only do so much without proper marketing application
  

Cultiveight Approach:

• We educated them on how different marketing investments interact and how to take a new brand and apply it into tangible marketing
• We Identified gaps in their business structure and resources that would hinder their growth
• Set up foundational brand structures enabled them to see marketing through a cohesive structure and how to see the big picture to prioritize and plan accordingly
 

Client Transformation:

• Developed an internal marketing structure - even with a scrappy team and budget - that enabled them to be more consistent with posting and messaging
• Created clearer guardrails that focused on peoples strengths so the team can work collaboratively in a smart way that optimized efficiencies and creativity
  
  

What Our Clients Say:

“[Caroline’s] superpowers are convincing the unconvinced - navigating challenging business partners to open their minds minds to new ideas. . .What Caroline does is incredibly valuable. There aren't people out there who do what she does.”