Marketing Case Study: Launching a B&M Start Up

 Client Challenge:

• Client was opening a brick & mortar business but had no clear plan to prepare for their opening and launch the business, as well as build a brand
• Client had hired a couple contract-based resources to assist (branding, copy) but no plan to connect them
• Client had no structure in their business and “laissez faire” attitude
• Client leadership was so busy focused on other things that marketing felt overwhelming and chaotic
  

How Challenge Became a Business Problem:

• Marketing lacked leadership, therefore execution was sluggish and inconsistent
• Disjointed strategies and no real plan causes confusion for the team as well as the audience through inconsistent messaging
• A lack of structure generates reactive responses vs proactive, and makes everyone vulnerable to operational challenges and breakdowns
  

Cultiveight Approach:

• We provided the necessary leadership structure for marketing
• We mapped out strategies in different phases to full showcase the evolution and what resources are needed when
• Identified key resources needed and vetted/hired accordingly
• Set up foundational brand structures that supported brand consistency and operational efficiency
• Identified key marketing techniques focused on brand awareness, client nurturing, and client acquisition


Client Transformation

• Formed a full marketing function despite dynamic resources (contractors, part time resources, scrappy budget)
• Strengthened cross-function communications to create more synergy and connection between business objectives and marketing goals
• Experienced massively successful and organized launch period
• Client felt the presence of a full team and proper leadership in place - which gave her her time back
  
  

What Our Client Says:

“[Cultiveight] created structure across the board. Slack, Asana, less meetings, less people in meetings. . .having my time back is invaluable. . .Caroline has the ability to seeing what people are capable of and giving them clear direction. On calls she keeps people focused. [For me], being able to run a meeting and have people feel respected. I feel like I'm her only client.”