Marketing Case Study: Doing Less For More

Client Challenge:

• Client was burnt out with marketing, feeling overwhelmed and defeated
• Client was performing a lot of marketing activities, but was getting little to no results
• Client had previously invested in consultants/marketing resources but saw no improvement 

How Challenge Became a Business Problem:

• Client’s lack of focus and intention in marketing efforts fueled her primary challenges
• Client’s feeling of disempowerment in her brand led for inauthentic and inconsistent messaging and content
• Client’s disconnected strategy resulted in “forced” content that prevented her expertise to shine through
• Lacked trust within the effect of marketing - therefore “gave up” and stopped marketing consistently
  

Cultiveight Approach:

• Anything that was being “forced” was let go - we recommended she significantly cut the majority of her active efforts and focus on specific actions.
• We identified what activities felt natural to her and how she can maximize those to fuel other efforts - this way more time can be spent on what she wants to do and can organically pull out her unique differentiator

  

Client Transformation

• We empowered her to focus on decisions that were right for her, not doing what other people told her to do - this generates more sustainability from the top down as she grows.
• We educated on ways to create cohesive strategies and doing less with more so she can think about the bigger picture and how they can all work together - this creates efficiencies and consistency
  
  

What Our Client Says:

 “I was struggling with my marketing and social media; spending SO much time & energy on it without much result. To say it lacked joy is an understatement!! Caroline met with me & gave me a plan. I took me quite some time to digest it--I admit I'm still digesting it--but I've been making changes. My task list feels large, but I'm also feeling like I have a direction, & that I can do it a little at a time. The time I'm spending on "marketing" has (at least!) been cut in half. And, I'm already seeing more engagement with my posts and emails. So if you need some help, I'd highly recommend her.”